When it comes to Boden sale shopping, I'm a pro. Here are my top tips for navigating it to get the most for your money

I've shopped at Boden for years, these are the Boden sale items I'd invest in that will max out their cost-per-wear in your wardrobe

Boden outfits in the sale
(Image credit: Boden)

I make no secret of my love of British clothing brand Boden, but as a premium retailer, this is very much investment shopping over quick buys. But if you're still looking to shop at this royal and celebrity-approved retailer for less, my top tip? Keep an eye on the Boden sale page, as this is where you'll find out-of-season buys that can still bolster your autumn capsule wardrobe.

Currently sitting with over 1300 products in, there are great options across the board, from Boden swimwear to fanciful dresses, cosy knits and elegant separates. It's particularly good if you're jetting off over the winter months, as you will find a lot of summer stock, but there are trans-seasonal and timeless pieces in there too.

My top Boden sale picks

Generally speaking, I find Boden's biggest hitters sell out super fast, but I was pleasantly surprised by the stock and size options for several pieces in the Boden sale. While of course some items had limited availability, if, like me, you love colour and print and the slightly more maximalist styles, there is plenty to choose from.

Although I recognise several pieces from the summer season, I'm big on layering for autumn outfit ideas and don't always put summer items away for the winter; instead, I think about new ways to wear summer favourites to maximise their cost per wear, and that's when shopping the sale becomes a fashion-savvy idea.

So if you've checked out sales and clicked off because the stock seems too high-summer, think again, and recalibrate how you can make items work for now. From slipping roll necks on under dresses to adding chunky cardigans and boots, don't discount the summer frocks. But, as always, and most importantly, don't just buy something because the discount is good. Think about your current wardrobe, how you can make an item work with existing favourites and how much wear you will really get out of something.

Boden dresses

Boden tops

Boden knitwear

Boden trousers/skirts

Boden jackets/coats

Boden jeans

Boden shoes/boots

Boden swimwear

Boden sale shopping tips

Sale shopping in any space can feel overwhelming, but after working in the fashion industry for twenty years, I have created a few rules for myself to make is slightly easier. When it comes to the Boden sale, these are my top tips:

  • Keep an eye out during the season: Essentially this means, know the collection before items get into the sale. Even if a brand is price prohibitive, if you love it, a sale is a great way of snapping up items for less, but if you've already ear-marked a few favourites pre-sale you'll have a little list of items you actually want when the discounts roll in.
  • Don't be led by the % off, follow your heart: This doesn't mean don't think about your purchases, but it does mean don't convince yourself into buying something because it's got loads of money off. If you wouldn't want it at full price (even if you can't get it then), don't buy it just because it's 60% off, it's still 40% on.
  • What else will it go with? Even if you do love something in the sale, consider how and when you will wear it. Ideally you want it to go with or be useful for at least 3 different outfits or occasions so that you can be sure it will maximise its cost per wear.
  • Use the filter functionality: Even though I spend all day looking at clothes, seeing 1300+ items on the all clothing sale page can overwhelm me. Use the filter system on site to cut down to your specific size and then go through categories individually. It will mean you're only looking at items you could actually get in your size and you're looking at far fewer items at a time.

FAQs

How often does Boden go on sale?

While Boden does run offers throughout the year, including online discount codes, they actually have a constant sale section that is always active. The level of product in it fluctuates, but there is always an option to scroll through the Boden sale section.

Rivkie Baum
Fashion channel editor

Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism, and has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.


Specialising in plus size fashion, Rivkie has long championed that style is for everyBODY and has appeared on a host of radio stations and television shows, pushing for greater representation for plus size women and fashion throughout her career. 

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