GapStudio's Autumn/Winter 2025 campaign features two recognisable (and extremely similar) faces: Gwyneth Paltrow and her daughter, Apple Martin. The mother-daughter duo front the new collection in their first-ever campaign together, and you can shop the collection today.
Shot by Italian-American photographer Mario Sorrenti, this campaign emphasises the idea of a shared wardrobe between generations, blending timeless and enduring designs with quality craftsmanship, and it's the first time the mother-daughter duo have shot a campaign together. GapStudio was launched this year by GAP's new creative director, Zac Posen, signalling the brand's evolution.
The 38-piece collection has launched exclusively online, and it captures the current autumn/winter fashion trends 2025 perfectly, whilst boasting a timeless feel.
"The collection itself was inspired by the feeling of ’90s New York – the music, the energy, the mix of elegance and edge – a moment when modernism and nostalgia collided to create a new style language," says Zac Posen.
Later saying, "That spirit comes through in the pieces: tailoring with presence, sculptural denim, and satin that brings movement and ease. It’s a capsule designed to carry forward, season after season.”
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Offering a sharply tailored silhouette and striking seam detailing, this low-stretch denim dress will work effortlessly from AM to PM. Plus, if you're on the hunt for dresses with pockets, you're in luck; this features two slanted front pockets.
These bootcut jeans feature a slim leg that gently tapers out around the ankle, creating a flattering silhouette. Their high-waisted design and front seams make them feel more elevated than your average jeans, ideal for smart casual outfits or dress codes.
Coming in three colourways, beige, black, or crisp white, we'd recommend that you shop this shirt dress in more than one hue. It features a relaxed silhouette and a smart belt to accentuate your waist. In the cooler season, team with knee-high boots and a smart blazer.
Offering a modern take on the classic denim jacket, this piece of outerwear will see you through the autumn and winter in style. It has an oversized fit and is crafted from soft cotton denim tweed. Layer over soft knitwear or tailoring for an effortlessly on-trend aesthetic.
If you're looking to update your current occasionwear, this satin midi dress should be a top contender. With a feminine sweetheart necklace and subtly ruffled sleeves, it feels effortlessly sophisticated. Plus, it comes in a midnight navy hue for those who favour darker shades.
This lightweight cardigan is made from a soft cotton-blend and comes in a classic cropped fit. Its patch pockets at the front and gold-tone large buttons offer a similar aesthetic to Chanel's classic knitwear design, however, for a much more affordable price.
We've spotted statement pieces such as the sculpted denim dress seen on Apple Martin, denim flared jeans that evoke the brand's 90s heritage, and more elevated pieces, including a belted beige shirt dress and a baby pink satin dress.
In terms of colours, we can expect a palette of signature GAP blues, warm neutrals, crisp white, and soft rose tones that align perfectly with the autumn/winter fashion colour trends 2025.
You can feel the notable influence of Gwyneth's refined and effortlessly chic style throughout this collection. “Gap has always been part of my family’s life,” said Gwyneth Paltrow. “It’s classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever.”
The overarching theme within the collection draws from the romanticism and futurism of New York in the 1960s, capturing a feminine yet minimalist feel. Zac Posen has drawn inspiration from Gwyneth Paltrow's personal style, as well as several other iconic A-listers, such as Grace Jones and Tina Turner, whilst designing the pieces. The result is a collection that balances elegance, nostalgia, edge, and modernity.
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