Over 40 and fabulous? These were the only Prime Day deals you needed
These Prime Day deals - from beauty tech and UGG boots to Kindles and coffee makers - were perfect for women 40 and over
Amazon Prime Big Deal Days has ended but here's a look back at some of the best deals.
Whether you were thinking of refreshing your skincare routine, upgrading your wardrobe staples, or treating yourself to some smart home or wellness finds, Amazon’s Prime Big Deal Days sale was the perfect place to do it.
To help you navigate the madness of this epic sale, I rounded up over 20 Prime Day deals tailored for women like me - over 40, navigating menopause, permanently tired, but still 100% invested in looking and feeling my best.
You would have found hair tools like the best cordless straighteners that won’t fry your ends, stylish-yet-comfy wardrobe staples such as the most comfortable trainers, homeware picks like the Le Creuset Petite Casserole Dish, and wellness gadgets like the best Garmin watch that feel like an investment in your health - without the gimmicks.
Scroll down to see the curated edit of the best Prime Day buys, organised into beauty, fashion, health, and home - with a luxe treat or two sprinkled in. Everything here is something either I or the woman&home team genuinely use, love, or would buy for the women we care about.
Missed out? Bookmark this page and check back for fresh deals during upcoming sales like Black Friday. Some offers are truly too good to miss.
- Amazon devices: Kindles, smart doorbells, tablets & more
- Beauty: Top hair tools, skincare & more
- Bestsellers: Everything everyone else is buying
- Books: Save on books, inc. new releases
- Bras: Top brands inc. Delimira and Curvy Kate
- Fashion: Prime Day fashion picks you'll live in
- Fans: Beat the heat with cooling deals
- Groceries: Stock up and save on essentials
- Haircare: Save on everything from the latest hair tools to top shampoos
- Handbags: Luxury accessories, inc. Radley London
- Health: Supplements, smartwatches & more
- Home: Huge deals from coffee machines to vacuums
- Most Loved: The most popular items in other people's baskets
- Sleep: Deals from sleep masks to pillow sprays
- Skincare: Save on L'Oreal, Lancome and L'Occitane
- Vacuums: Save on brands inc. Shark and Dyson
Beauty & Self Care
In our Shark CryoGlow LED Mask review this was hailed one of the most impressive beauty tools we’ve tested. It tackles blemishes, fine lines and puffiness, with a cooling mode that calms and depuffs. The guided remote makes it incredibly user-friendly, too. This is a standout deal because it's still full price everywhere else I've looked, including at Shark and Argos.
We put this to the test for our Dyson Supersonic Nural review, and our tester loved its innovative features, including smart heat sensors and memory function. A step up from Dyson's original hair dryer but without the price tag that comes with the latest Supersonic r, this is a cracking deal with £100 off. QVC and Dyson have price-matched Amazon's early Prime Day deal.
The Dyson Airwrap Origin is the pared‑down version of the original multi‑styler, using Coanda airflow to dry, curl, and shape hair with less heat. With a 40 mm barrel, anti‑snag brush and fast dryer, it's usually £349.99 in the UK so this is a great value deal if you're after Dyson performance without price tag. Read our Dyson Airwrap review to decide if it's right for you.
Health & Wellness
We reviewed the Himaly Mini Exercise Bike and found it perfect for squeezing in movement wherever you are - in front of the TV, while reading, or even at your desk. It works for both arms and legs, has adjustable resistance, a clear LCD screen, and folds away easily. A great low‑impact way to stay active even when you don’t feel like a full workout. This is the cheapest I've found it - elsewhere it's on sale for between £40 and £45 so this is a steal.
Our Health Editor is a big fan of walking pads, and this sleek, foldable treadmill is a good price if you're looking for one for home or office use. It has a speed of up to 6 km/h, an auto incline of 12%, and an ultra-quiet motor. The 42cm wide belt and shock-absorbing system ensure joint protection, so it's particularly suitable for low-impact exercise indoors.
This made the lineup in our guide to the best weighted vests and offers adjustable weights ranging from 2kg to 10kg. Designed to enhance your workouts by adding resistance, it's made from durable neoprene with iron sand filling, plus it has reflective stripes for visibility outdoors. It's suitable for several different types of exercise, from running, walking, and strength training, and it has a handy mesh pocket for stashing small items like your keys or phone.
Put to the test for our guide to buying the best Garmin watch, the Garmin Forerunner 55 comes top of the list for budget-friendly fitness trackers, knocking many of the best Fitbits out of the water for affordability and features. Designed for new runners, this watch covers all the basics, and can track almost 20 workout types and log your sleep.
Our Health Editor reviewed the Oura Ring 3 and praised its minimalist design but iit's still packed with advanced health insights. It tracks sleep, activity, heart rate, and stress levels. It also has a 7-day battery life and is water resistant up to 100 meters. Compatible with both Android and iOS, it's a good introduction to the world of smart rings, especially if you're not quite ready to spend on the Oura Ring 4.
Featured in our guide to the best Lululemon dupes on Amazon, these are a great alternative to the ever-popular Fast and Free High-Rise Tight from Lululemon - perfect if you're looking for leggings for running, cycling, hiking, and other high-intensity cardio activities. The polyester and elastane combo means they're sweat-wicking and also pretty quick to dry, plus we love that they have a handy pocket on the side.
Home & Lifestyle
The Kindle Colorsoft is Amazon's first colour e-reader, featuring a high-contrast display, fast page turns, an adjustable warm light, and weeks of battery life. We weren't expecting to see it discounted for Prime Day, but we're not complaining! It's available in 16GB and 32GB models. Not sure? Read our Kindle Colorsoft review to find out what our book-loving tester thought of it.
We picked this as the best coffee machine under £100 when we reviewed it for our buying guide on how to choose the best coffee machine. The perfect blend of style and functionality, it's a compact design and comes in a range of vibrant colours. It uses Centrifusion™ technology, which means it reads the barcode on each capsule to adjust the brewing parameters, so you get the perfect flavour in a simple one-touch brewing system.
Seriously, does anyone still not yet own one of these?! In our Breville Halo Flexi Air Fryer review, which we undertook while writing our guide to buying the best air fryer, we chose this as the most family-friendly buy. It works as both a mini oven and a dual-drawer air fryer - you just slide the divider in and out of place. You can choose between deep baskets, solid and mesh trays, and each side of the oven can air fry independently of the other.
Style & Fashion
A classic winter staple, loved for their waterproof nubuck leather, removable felt lining, and reliable grip, these boots are the perfect solution to the question of how look cool but stay warm on wintry days. The Princess of Wales is often spotted wearing the brand, and who are we to disagree with Kate Middleton's impeccable sense of style?
Our glamorous Fashion Ecommerce Editor says these are the comfiest jeans she's ever worn - and they're even cheaper now than when she raved about the price back in the summer. With a flattering high-waisted fit and a vintage-inspired design, these jeans create an elegant silhouette, but they're crafted from oh-so comfy stretchy fabric. Adding to cart!
The office is a little divided on UGG boots but our Editor is all in. And the Classic Mini Platform combines the easy comfort UGGs are known for with a chunky sole for an updated look. They're ankle height, with a plush sheepskin lining, of course, so the perfect pick if you want a little extra height but still demand all‑day comfort.
Is there anything more satisfying than finding the perfect comfy bra?! This wire‑free, pull‑on style is made from a supremely soft 96% nylon / 4% elastane fabric, so it's stretchy, smooth, and breathable. The pads are removable - hurrah - and there are no hooks or clasps. Good for lounging, light workouts, sleeping, or just the right amount of shape and support without compromising on comfort.
Oh, the joy of finding a durable but stylish bag that won't leave you red-faced at the departure gate because it doesn't fit the baggage checker! This backpack-style carry‑on is designed to fit the strict size rules of Ryanair and EasyJet, plus it has plenty of pockets (including hidden/anti‑theft and wet pockets), and it opens like a suitcase to make things easy in airport security.
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Heidi is a highly experienced lifestyle journalist with nearly 20 years in the industry. Before joining Future in 2021, she built a successful freelance career spanning over 15 years, earning bylines in many of the UK’s leading national newspapers, including The Guardian, The Times, and The Telegraph. Her work has also featured in a wide range of print and digital magazines such as Psychologies, Red, Glamour, and Mother & Baby, where she spent six years as Shopping Editor. Heidi now specialises in consumer content, creating expert buying guides, product reviews, and gift round-ups that take the guesswork out of “what to buy for...” any occasion.
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