Amazon Prime Big Deal Days is over – here's when the next one might be

Amazon’s October shopping event, officially called Prime Big Deal Days, has now ended. Running earlier this week, the sale was a follow-up to July’s Prime Day and offered thousands of exclusive discounts across home, tech, fashion, beauty and more – all available to Prime members (including those on a 30-day free trial).

Whether you were shopping for early Christmas gifts, upgrading home essentials, or treating yourself, Prime Big Deal Days was one of the biggest opportunities of the season to save.

If you missed out this time, don’t worry – Amazon often runs major sales throughout the year, including Black Friday and Cyber Monday. In the meantime, take a look at some of the best Prime Day deals that were available or check out our answers to your top Amazon sale questions.

When does Amazon Prime Day end?

Amazon’s Prime Big Deal Days officially wrapped up at 23:59 on Wednesday 11th October, after two full days of exclusive discounts for Prime members. The sale began at 00:01 on Tuesday 10th October and featured major savings across tech, home, fashion, beauty and more.

While the official sale is now over, you may still spot a few lingering deals – though they’re often not as generous as the discounts available during the main event. But if you missed out this time, don’t worry – Amazon’s next major sale event is just around the corner, with Black Friday coming up in November.

Is it Amazon Prime Day?

Yes, Amazon’s October Prime Big Deal Days sale has now ended. The two-day event wrapped up at midnight on Wednesday 11th October, after offering Prime members big savings across a wide range of categories.

The next Amazon Prime Day is likely to take place in July 2025, although the exact dates haven’t been confirmed yet – Amazon typically announces them closer to the time.

Do Amazon Prime Day deals change each day?

Prime Big Deal Days may be over, but if you found yourself missing out on a bargain, you’re not alone. During the two-day event, deals changed constantly, which is where many shoppers get caught out.

Amazon's stock levels tend to fluctuate throughout sales like this, and once popular items are gone, they’re usually gone for good. That’s why acting quickly is key during events like Prime Day – waiting too long can mean missing out.

This is especially true for Lightning Deals – limited-time offers that drop with little notice and sell out rapidly. These flash discounts are some of the most competitive of the sale, rewarding shoppers who are quick to click.

But if you missed something this time, don’t worry – Amazon’s Black Friday event is just around the corner.

Is Amazon Prime Day worth it?

If you picked up something during Prime Big Deal Days that you’d have been happy to buy at full price, then you likely made a smart saving. The sale was a great opportunity to stock up on everyday essentials like laundry detergent, washing-up liquid, and toilet rolls. Buying in bulk during the sale can add up to real savings over time, as long as you have the space to store it.

The October event was also a perfect chance to get a head start on Christmas shopping. Many took advantage of the deals to pick up gifts early, spreading the cost and avoiding the stress of last-minute shopping.

If you missed out this time, keep an eye out for Amazon’s upcoming Black Friday sale - another great chance to shop smart and save.

How often is Amazon Prime Day?

Amazon Prime Day is an annual shopping event that usually takes place in July. The first Prime Day was launched in 2015 to celebrate Amazon’s 20th anniversary. Originally a one-day online sale, it quickly grew in popularity and is now a major 48-hour event. In 2024, the summer Prime Day sale ran for an extended four-day period.

While there’s technically only one official Prime Day each year, Amazon now hosts two other major sales with a similar format. One is the Black Friday sale, which takes place at the end of November and usually runs for around four days, ending on Cyber Monday.

The other is Prime Big Deal Days, Amazon’s autumn shopping event, which just wrapped up in October. It offers Prime-exclusive deals and serves as a warm-up to the Black Friday sales. If you missed it, don’t worry – Black Friday is just around the corner, bringing another round of deep discounts.

Do you have to be a Prime member to shop the Prime Day sale?

The Prime Day and Prime Big Deal Days sales are major perks of being an Amazon Prime member, with exclusive access to the biggest discounts. That means you need an active Prime membership to take advantage of the deals.

If you weren’t ready to commit to a monthly or annual subscription this time, Amazon offered a 30-day free trial that gave full access to all Prime benefits, including the sale. It’s a great option to keep in mind for future events like Black Friday or the next Prime Day in July.